What User Interface Is?

Have you ever come across a website or app with a bad appearance? How annoying, right? You must be confused and difficult to use it. That's why a website or application needs to pay attention to the user interface (UI).

However, do you know what a user interface is? Take it easy, in this article, you will find the full answer. You can also find out how the characteristics of a good user interface. Immediately, let's see the following explanation.

What Is User Interface?

User Interface is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, whilst the machine simultaneously feeds back information that aids the operators' decision-making process. Examples of this broad concept of user interfaces include the interactive aspects of computer operating systems, hand tools, heavy machinery operator controls, and process controls.

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Why is User Interface Important?

The user interface is one of the factors that determine the increase in traffic to your website . UI can be a factor whether someone is interested in visiting and exploring your website. If they are happy with your interface and their experience using your website, then they will likely visit your website again. So you must always pay attention to the UI of your website when you design a website.

One thing that many people may rarely know is how important design is to the user interface. Sometimes even the shape of a button can determine whether someone understands how to navigate the website or application? User interface design is very important because it will determine how a person interacts with the website and application. The user interface also determines whether website visitors or application users can navigate the website or application easily.

When someone visits your website, user experience should be your priority. If people have a good user experience on your website, you will get a higher conversion rate. Apart from that, they will also promote your website or app to other people. If they've had a bad experience with your website or app, they won't want to use it anymore. If you are an online business, this is certainly important. To have a good user experience, you need a user interface that is easy to navigate and use.

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The user interface defines your customer base. As long as your user interface is easy to understand, the user experience of website visitors or application users will also remain good. That way, they are also more likely to come to your website and use your website or application.

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For more details, let's look at the details below.

1. Facilitate user interaction with the product

Basically, UI design is a visual element of the product system. This includes the design of the screen, buttons, icons, images, text, and all other visual elements acting as a product bridge with the user.

The UI on a product, both application and website, is very important because with the UI the user can interact with the product. A good UI appearance will certainly facilitate user interaction with the product. If user interaction goes well, the needs and goals of users using the product can be met.

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Do not stop there, if users are satisfied, it will increase user loyalty. That is why a product with a good UI will stand out from other products. Therefore, many digital companies have started creating elegant feature solutions that are easy to use.

2. Increase Sales and Business Growth

The main goal of every business is to increase sales and business growth. One way to increase this growth is by developing UI / UX. UI design can improve user experience and satisfaction and ultimately increase the number of users.

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Because UI focuses on user satisfaction and enjoyment, it plays an important role in the success of your business. A good UI will also build a better product reputation. That is why UI is very important in every product for business success.

3. Improve Branding Quality

Apart from being important for business interaction and growth, the UI display can also be a hallmark of a product. Simply put, we can call it branding. For example, websites for fashion, culinary, and technology products. Another example is the display of the iOS and Android operating systems. UI display elements that match the product concept will certainly be more easily recognized by users.

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UI design should be more than just pretty and pleasing visuals. The UI design will directly reflect the value and quality of the product. The increasingly tight trade competition makes every company have to compete to create an attractive and pleasant appearance when used.

Characteristics of a Good User Interface and Examples

If you want to create applications, websites, blogs, or other digital products, you also have to make sure that the UI is liked by visitors. To ensure this, you must know the characteristics of a good user interface.

1. Clear

Having a clear UI is one of the important elements in user interface design. Obviously the goal of UI design is so that people can use and interact with your system easily. If people can't understand how to use and navigate your website they are bound to be confused.

2. Short

Of course having a clear UI will make your UX great, but you also have to be careful that your explanations don't get too long. If you put definitions and descriptions on every part of your website, your website will look even more cluttered. Chances are, as your website grows, your interface will also continue to grow. If you put in too many explanations, your users will later spend time reading the explanations.

The UI can be clear, but it also has to be brief. If an explanation is needed, try so that you can explain it in one sentence. If you could label it with just one word that would be even better. Don't waste your user time. Maybe making sure everything is brief but clear can be a challenge. But if you can do that, your website UI will be satisfying.

3. Familiar

Perhaps one of the words you hear a lot when discussing web design is intuitive. What does the word actually mean? Simply put, intuitive means that your layout can be understood easily naturally and only with instincts. But how do you make your website layout intuitive? You need to use familiar web design.

The familiar referred to here is something that has been seen before. If you are familiar with something, you know what to do, right? Think about what is already familiar to your website users and incorporate these things into your web design.

4. Responsive

Those of you who study web design and SEO may be familiar with the term responsive. For the UI itself, responsive has several different meanings. First, responsive means fast. Your website interface must work fast. If you need to wait a long time for a website to load, you must be lazy too. If your interface loads fast, of course your user experience will also be better.

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Another meaning of responsiveness in the UI should also be able to tell the user what is happening on the page. For example, if a user clicks a button on your website, have they successfully pressed the button? Maybe the text on your button can become the word "loading" if they have successfully pressed the button. You can also use a progress bar like loading Gmail as an indicator that the website is loading.

5. Consistent

In developing a user interface, consistency in the interface can help the user to understand patterns. From one interface, they can learn what the buttons, tabs, icons, and various elements on the interface are used for. If they later find a similar interface, they can understand what the elements of the interface are for. That way, they can do things faster and learn new features faster.

One company that often does this is Microsoft with its Microsoft Office program. If you have noticed from the past, even though they always update their Microsoft Office programs such as Word, Excel, and Power Point, the elements in these three programs are still consistent. Even though the interface changes, you know that to save the file, you can click on the floppy disk icon and to print you just click on the printer icon.

6. Interesting

This one point might be said to be subjective but interfaces would be better if they had an attractive appearance. What is meant by attractive here is that your interface is attractive to use. Indeed, if you can make your UI simple, easy to use, efficient, and responsive, you will already have a good UI. But if you can also make it interesting, of course it will be more fun to use, right? You will also make your customers more happy using your website.

Of course, what is considered attractive for your website or application also needs to be tailored to your market and audience. So your display must be attractive according to your audience. But you also have to pay attention to the functions of your website so that they continue to function properly.

7. Efficient

A good user interface must ensure that the website and its applications can be used efficiently. In order for you to create an efficient UI you first need to know what the user is trying to achieve and let them go through the steps without too much trouble. You need to identify how your website or app works. What are their functions and what are they used for. Create an interface that makes it easy for users to achieve their goals.

8. Forgiving

You may have made a mistake while accessing the website. For example, you deleted information wrongly, a good UI will help you to quickly recover it. Also, if for example your user enters an error website page, would you suggest that they try to navigate to another page on the website? Without you knowing it, these things can help improve your user experience.

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What User Interface Is?

Why is User Interface Important?

1. Facilitate user interaction with the product

2. Increase Sales and Business Growth

3. Improve Branding Quality

Characteristics of a Good User Interface and Examples

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